Every subject, or so it appears, has a dummies guide to it and so why should search engine optimisation (often called S.E.O for short) for dummies be an exception there are innumerable sites on this subject. While the majority of these sites do contain some quantity of valuable info (Googles recommendation is the best) the indisputable fact that everybody has different opinions on the simple way to go about the method of optimization can lead to a lot of bewilderment in the mind of the dummy. There are some issues on which there appears to be general agreement and this is where any search engine optimisation for dummies should begin. There are 2 simple steps that must be followed to get a newb on the road to search engine optimization.

Keywords are the quintessence of search website optimization as everyone knows, but what many search engines optimization for dummies guides neglect to tell you is that search engines have learned to note when keywords are used only for the purpose of tempting their attention. Firstly start by making sure the content of your webpage is well written, concise and relevant there is no point getting your web page high in the results if people who come there are put off BTW your material is presented. After getting your material together employ a program like Googles AdWords to help you find the right keywords for your internet site and then make sure that you use these keywords in such a way that they fit naturally into the text and don’t appear to be forced into place. A good thumb rule to remember is to make sure your keywords are as short and straightforward as possible.

When adding keywords to your content be careful about stuffing- the forced use of keywords solely to attract search website attention because engines can now spot this and then the websites are blocked out of the search results so restrict your keyword saturation to about three percent. In case the keywords are such that they’re common phrases or words that fit into the text as a part of ordinary use, you can think of a higher density, but be careful of stuffing. Make sure that you use the keywords in your page title and in the headers and sub headers as most search engines place larger seriousness on keywords used in these places. Also use keywords as links to other pages of the site as these are also noticed by the search engines.

If you follow these two straightforward steps, you are on the way to enhancing your internet site but don’t forget this is only Search Optimization for dummies and there’s a lot more you need to learn, something that you can do as you develop your internet business.

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