Your Viral E-book -should It Be Exe Or Pdf

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The main purpose of creating a viral e-book is to pass it on to as much people as possible with only minimal effort on the author’s part. To be able to pass it on to others, it should be in the form that can easily be accessed and opened by other people.

After you have accomplished authoring your viral e-book, the next thing you have to do before it actually gets to the hands of other people is to compile it. There are two ways that you can do it, either to compile it as an exe file or as a pdf file.

EXE, which means executable, is the file extension for files created by e-book compilers. PDF, or portable document format, is the extension of files created with Adobe Acrobat. In the World Wide Web, PDF e-books are considered to be the industry standard.

Advantages of PDF over EXE files

1. If you choose to compile your viral e-book using Adobe Acrobat, you do not have to create an HTML web page for every page of your e-book. A simple MS Word document will do.

2. When you compile using Acrobat, the PDF file automatically numbers each of the pages. EXE compilers do not have that function.

3. PDF files are relatively easy to edit. New pages can be added; you can also delete or replace pages. Page numbers will automatically adjust itself once you modify the pages. EXE files are actually fixed once compiled and cannot be edited. You have to compile a new one to be able to change your e-book.

4. You can print PDF files a lot easier than EXE files.

5. PDF files have a bookmark tab on the left side of the page. Using this feature makes navigating around the file much easier than in an EXE file.

6. When PDF files are compressed, the file sizes are significantly smaller than EXE files because PDF converters compress better.

7. PDF files are not at all susceptible to viruses since they are just simple files, unlike EXE files which are like programs or applications. EXE files are more prone to carrying and transmitting virus and end up being corrupted.

8. Last but not the least, PDF files are universal. As long as the computer has an installed Acrobat Reader, PDF files can be opened and viewed, whether the computer is a PC or a Mac. EXE files are not read on a Mac computer.

Since your main goal is to expand your target market, considering this fact would not harm. According to the Nielsen Netratings, over 8% of the US online population use Mac. It may not be a huge number but can still be significant in the increase of your potential customers.

Advantages of EXE files over PDF files

On the other hand, EXE files also have their own set of advantages over PDF files.

1. e-Book compilers, the software that create the EXE files, are just a fraction of the cost of Adobe Acrobat. Though there are a number of PDF creators recently released that are also cheap, e-book compilers still have the advantage in terms of price.

2. The most important advantage of EXE files over PDF files is its ability to allow rebranding of the e-book. Some of the e-book compilers such as e-Book Generator, e-Book Edit, and e-Book Paper have built-in rebranding function.

If viral e-book is your tool for doing viral marketing, granting rebranding rights is the key to your success. Allowing rebranding of your e-book will guarantee increased promotion and distribution because people can modify the book with their affiliate codes to earn incentives.

If you want increased exposure by having more people able to view and read your e-book, then go with PDF files. Not only that it is readable with a PC or a Mac, it also has relatively small file size compared to EXE files.

But if your main concern is giving out free customization and rebranding rights to your e-book for wider distribution, then you must better go with e-book compilers to produce an EXE file.

Given the different advantages of one type over the other, it is really up to you, the author, to choose which one you think will work best for you. Both types have their own good sets of advantages. It is just a matter of determining your priorities for your e-book and basing your decision from those priorities.

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How To Increase Free Website Traffic With Back Links

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If you have a website, you have got one for a reason sometimes to offer up info on on any given subject generally this information is free and sometimes there is a value involved. However in either circumstance for your website to be a hit you would like folks to go to your web site, this comes by the manner of net traffic. Now there is an absolute abundance of web site traffic out there but if they do not know you exist they’re not going to be visiting your new web site are they? Therefore how do we tend to increase targeted web site traffic?

One glorious way to induce free targeted traffic is to possess as many different websites as you can back linking to your web site, the search engines love back links, and they are promotional tactic for your on-line presence. In these times of Online culture having a good web presence is of paramount importance for any small business, be it online or off and your promotional strategy to increase web traffic to your site can either build or break you.

Traffic = Customers, Customers = Profit

You need traffic to survive! You wouldn’t build a website to possess nobody have a look at it now would you? Therefore if you are wondering how to get back links to extend website traffic here’s a pair ways you’ll do it. Most of the net traffic sometimes comes from Google, Yahoo & MSN these are the main ones however there are many several a lot of of that you must be submitting your site details to, simply therefore that they recognize you exist alternative wise you may have grasp probability of anyone finding your website.

Now the search engines will find your web site however this can take time so you’re best submitting it yourself with a temporary detailed description this after all won’t get you to the prime of page one on Google however it’s the first step you must do when making an attempt to induce free net traffic. Like I said Google, Yahoo & MSN are the top three however you should go through as many as you can.

After submitting to the search engines you can use chat rooms and forums to spread the word and increase website traffic to your website. You will need to read the rules of a specific forum as most will not let you advertise directly whereas posting on there however you’ll be able to sometimes have a link in your signature box. Your signature box could be a great resource for increasing free internet traffic by merely putting a link back to your web site in there, just create positive when commenting on a post your words are relevant and create sense otherwise individuals reading won’t even trouble to seem at your signature never mind your site.

All the higher than are simply some simple ways in which to come up with free net traffic to your web site by making back links you ought to conjointly take into account your on page search engine optimization Here are some basic things that you must check on… Your headline ought to have your main keywords in there, your main keywords ought to be sprinkled throughout your sales literature and if you’ve got pictures on there they can be tagged with one in all your keywords. If your website was designed for you the internet designer should have taken care of all this for you if he’s value is salt.

There is after all article selling that could be a great supply for generating free free web site traffic and however I will save that for one more day.

You can of course pay for advertising however if you’re are simply beginning out you will want to form your budget from profits brought in by the free net traffic ways made public higher than first.

Obtain useful recommendations about the topic of free traffic - make sure to read the web site. The times have come when concise info is truly at your fingertips, use this chance.


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